What does it take to outshine the shadows, the kind of shadows where shame and secrecy hide?
The SHINE Campaign is a recognition that, to survivors of abuse, the world can seem dark. But we believe there is hope: survivors are not alone, broken, or lost causes. There is a universe of support, and Child Advocacy Centers are beacons of light in that universe. The transformational stories start with a spark, and then it grows. Someone says that’s me: I am an advocate, I am an ally, I am a survivor.
Together we SHINE so survivors and allies alike can see that light is all around them.
I see you. I support you. I am with you.
We invite you to join the SHINE Campaign and share your light.
WHAT IS THIS TOOLKIT?
CACs can participate in the SHINE Campaign in many ways. This toolkit is a basic entry point into the campaign. There are low-cost or no-cost ideas, as well as some basic ways to work within a budget. If you want to do more, you can connect with our CAC Toolkit or Chapter Toolkit, but this toolkit provides the easiest access points to get involved. We’ve broken it down into three sections:
- Joining SHINE on Social Media
- Joining SHINE through Print and Advertising
- Creating a SHINE Experience in Your Community
WHY WE BELIEVE IN THE SHINE CAMPAIGN
Many campaigns in the past have focused on explaining and touting the value of the CAC model. The SHINE Campaign is different. It gets us back to the roots of why CACs exist in the first place: because we believe having a safe way to tell your story is the first step to healing. And there’s a whole universe of advocates and allies out there: individuals who may have experienced abuse themselves as children, allies who love someone who experienced abuse, and people who dedicate their work to helping children. Many of these people don’t know CACs exist. There’s power in connecting these people to CACs, and the SHINE Campaign gives them an access point to do that. We’ve already heard so many powerful stories of individuals who encountered the SHINE Campaign—through social media, through an event, or through a conversation—who now are connected as donors or Board members or advocates to the CAC in their community.