It's your business.
#ItsYourBusiness asks you to take responsibility for safe kids. Look for the signs of child abuse, and learn what it takes to make the report. Whether you're a teacher, doctor, family member, counselor, coach, or just a friend, you can't depend on anyone else to do something about what might be happening. Suspect child abuse? Don't for a second think this is none of your business.

#ItsYourBusiness
Do something. You may be the only one who will.
Here's what you can do to protect kids now.
Get social graphics to share, information about the signs of child abuse, and what you and caring people in your community can do to spot and stop child abuse, wherever kids may go.
New Videos: Learn to Stop Child Abuse
NCA is pleased to present this suite of two brief educational videos on the topic of identifying and preventing child sexual abuse. With interviews from 10 nationally recognized experts from Children’s Advocacy Centers and top research institutions, in 40 minutes you can gain a basic education on the signs of child sexual abuse, the effects it has on kids, the knowledge to put a stop to it, and how kids get better. Watch now below.
New! Prevention fact sheet for caregivers and parents
Check out our new five-page fact sheet, distilling all the key points from the videos above into a scannable format. Learn the facts, the signs to look out for, what to do if you suspect abuse, and what help is available for kids and families through Children's Advocacy Centers (CACs)

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*NEW* 2025 Content in Spanish, Chinese, and Vietnamese
We're adding new content in other languages all the time. For this year, here are some new graphics in common languages among CAC clients, sharing prevention messages in impactful ways. Feel free to share, copy, print, or use these as community public service announcements. Below are new assets in 4:5 ratio for 2025 feeds, and at the button below find more content from past years that still works just fine.

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10 Signs Card
Learn these 10 signs of child abuse and make the report. You may be the only one who will.

What's a CAC?
CACs help kids, and can walk you through gathering your information to make the report to your local authorities.

Prevention Fact Sheet
Download this brief to learn the facts about child sexual abuse, prevention, and healing for children impacted by it.

What's NCA?
Learn about National Children's Alliance and the CAC movement that serves nearly 400,000 children each year.
Printable, shareable, prevention resources
Access these resources to print, share, and post around your community online and off.
Learn 10 signs of abuse
Here are 10 common signs of child abuse. Look out for them, and make the report when you see them.
1) Unexplained injuries
Visible signs of physical abuse may include unexplained burns or bruises in the shape of objects. You may also hear unconvincing explanations of a child’s injuries.
2) Changes in behavior
Abuse can lead to many changes in a child’s behavior. Abused children often appear scared, anxious, depressed, withdrawn or more aggressive.
3) Returning to earlier behaviors
Abused children may display behaviors shown at earlier ages, such as thumb-sucking, bed-wetting, fear of the dark or strangers. For some children, even loss of acquired language or memory problems may be an issue.
4) Fear of going home
Abused children may express apprehension or anxiety about leaving school or about going places with the person who is abusing them.
5) Changes in eating
The stress, fear and anxiety caused by abuse can lead to changes in a child’s eating behaviors, which may result in weight gain or loss.
6) Changes in sleeping
Abused children may have frequent nightmares or have difficulty falling asleep, and as a result may appear tired or fatigued.
7) Changes in school performance and attendance
Abused children may have difficulty concentrating in school or have excessive absences, sometimes due to adults trying to hide the child’s injuries from authorities.
8) Lack of personal care or hygiene
Abused and neglected children may appear uncared for. They may present as consistently dirty and have severe body odor, or they may lack sufficient clothing for the weather.
9) Risk-taking behaviors
Young people who are being abused may engage in high-risk activities such as using drugs or alcohol or carrying a weapon.
10) Inappropriate sexual behaviors
Children who have been sexually abused may exhibit overly sexualized behavior or use explicit sexual language.
More #ItsYourBusiness Content

Social graphics
See 2024 and earlier #ItsYourBusiness assets on online safety and other key themes
Get More Content
Other languages
See #ItsYourBusiness content in Spanish, Chinese, and Vietnamese.
IYB in Other Languages
New Social Media Graphics
Check out our new format for 2025 grids with new themes encouraging you and your friends and family to keep up with them as they grow up. New everyday settings focus on the relationships between kids and parents, and between kids and the protective adults in their lives who notice when things aren't right and step up to stop it.
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